Fractional Content Marketing Management.For coaching companies that put relationships first.
Hi, I'm Geoff.
I'm a marketer, a writer, and a coach.I started this website because I kept seeing well-meaning coaches waste money on marketing that was ineffective, unoriginal, transactional, and downright manipulative.I've spent 10 years in the marketing industry, 5 of which were at the helm of my own agency. And in that time, I've discovered that marketing doesn't have to suck.Your marketing can be a joy to run and be stunningly effective at the same time. Yes, really!Here are some of the transformations that are possible with a more relational approach.
A more relational way to think about marketing
From copy-cat to original
Most coaching businesses create copy-cat content by summarising results from ChatGPT or Google. I'll help you interview thought leaders in your company and among your network to surface insights that are genuinely unique.
From manipulating AI to connecting with real people
Coaches frequently spend a fortune on manipulating search engines in the hope that their content gets seen there. I'll help you publish your content in places where your audience is already hanging out and spending their money.
From infallible guru to the hero's journey
Many coaches position themselves as infallible gurus. I'll help you be real and share the ups and downs that have made you the leader you are.
From overwhelm to niche focus
Most coaching professionals spread themselves too thinly by trying to be all things to all customers. I'll help you achieve clarity and peace by only serving one niche market.
From messy and rigid to peace and joy
Most marketing systems are either too messy or too rigid. I'll help you create systems that bring peace to your marketing operations and that your team will find joy in running.
From forcing the sale to asking if it's a fit
Most marketing focuses on trying to get the sale at all costs. I'll help you create marketing that's focused on asking the more important question: are we a fit?
From one to many
Most coaching businesses see marketing in terms of acquiring individual customers. I'll help you build relationships with brands who already have the trust of thousands of your target customers.
From siloed individuals to trusted partners
Most of the marketing for coaching businesses is done by siloed teams who only really speak to each other in occasional group meetings. Through setting up regular 1:1 meetings, I'll help you build trusted relationships where each team member feels like family.
Who the hell are you to do all this?
- 6 failed businesses- 5 years running my own agency (exited, proof)- 10 years in marketing- 15 years of self-work, therapy and personal development- Graduate of Grow and Convert’s Top 1% Content Marketer Program- Side-hustle as a social skills coach for nerds (yes, that's a real job!)- Master's in languages and communication from Cambridge University
Isn't this going to cost a fortune?
Nope.I work as a fractional content marketing manager. This means that you can hire me as a core member of your team on a part-time, fractional basis.I'll gladly share everything that I've learned with you. And you won't have to pay me a full-time salary, or cover taxes or anything like that.I like working with companies under retainer, or under agreements that span 10-20 hours per week.